About The Project
We are proud to present a recent project that we completed in 2021. The project involved the end-to-end production of a short introduction to the Garden Route Biosphere Reserve (GRBR), which was recognized by UNESCO as South Africa’s 9th Biosphere Reserve in June 2017. The GRBR is a Non-Profit Company established to manage the Biosphere in accordance with UNESCO’s Man and the Biosphere Programme.
Our team filmed extensively throughout the Garden Route District to showcase its stunning landscape and the people who inhabit it. We also conducted interviews with locals who are already working towards promoting sustainability in the area. Through this, we aimed to highlight the kind of areas that the organisation specialises in.
Creating a Compelling Introduction Video - The Process
The development began with collaboration between our team and the organisation. The GRBR team supplied us with information on their vision and goals, which we used to write a script for the voice-over that served as the backbone of the story. We conducted additional research and proposed a visual concept that reinforced the narrative.
After gaining approval on the visual concept, we planned a shooting schedule and identified interviewees who would help reinforce the narrative. We filmed the interviews on separate days and then embarked on a three-day shoot covering over 600km of the Garden Route District, visiting multiple planned and unplanned sites.
Once all the footage was captured, we began the post-production process by compiling the narrative timeline based on the pre-approved script and shot list. We underwent a series of review phases to ensure that the final video was aligned with the vision and goals of the GRBR team. Finally, after receiving approval on the final video, it was distributed by the partnering organisation, Garden Route Biosphere Reserve.
Man and the Biosphere (MAB) Programme
Our video was intended to introduce the GRBR to other organisations that are part of the UNESCO Man and the Biosphere Programme. This programme is an intergovernmental scientific initiative that aims to establish a scientific basis for enhancing the relationship between people and their environments. By combining the natural and social sciences, it seeks to improve human livelihoods, safeguard natural and managed ecosystems, and promote innovative approaches to economic development that are socially and culturally appropriate, as well as environmentally sustainable. We are delighted to have been a part of this initiative and to have contributed to promoting sustainability and environmental conservation in the region.
How can creating video content such as this help other orginisations?
- Increase visibility: Video can help the organisation to reach a wider audience and raise awareness about their cause and the importance of environmental conservation.
- Educate and Advocate: Video can be used to educate the public and promote sustainable practices, as well as to advocate for policy changes and initiatives that support environmental protection.
- Raise Funds: Video can be a valuable tool in fundraising efforts, as it can help to attract donors and sponsors who are passionate about the cause.
- Network: The video can be used to establish connections with other organisations and individuals who are involved in environmental conservation and sustainability efforts, both locally and globally.
We are proud to have been a part of this project and to have contributed to promoting sustainability and environmental conservation in the region. Our team's dedication to the vision and goals of the organisation was reflected in the final product, and we are confident that this video will continue to be an impactful tool for the GRBR team in their efforts to raise awareness and attract support for their cause.
